Welcome to day 2 of the 7-Day Lead Magnet & List Building Challenge.

How did yesterday go?

Did you share and declare your goal in the Facebook group? I hope so. Today we are going to get down and dirty as we define your ideal client avatar and dream client hot spots.

Ya, ya, ya, I know… you’ve done a gazillion ICA exercises before. Except that you’ve never done it the way I’m going to explain it to you.

As you spend time growing your email list you want to make sure you have the right people on your list… you know what I mean, the people who actually want to invest in what you have to offer (not just freeloaders).

So today’s video is all about defining the two parts of your ICA and nailing down dream client hot spots. I’ve got a handy-dandy worksheet to help you dive in real deep. It’s gonna be super fun and very eye opening.

Getting really clear on who you want to attract into your business is part of creating a solid foundation to grow from. You can’t skip this step.

And remember the pledge (oath) you took on Day 1. No excuses. Time to GSD! Once you complete today’s work make sure to share and declare in the Facebook group.

I can’t wait to read about your ICA’s and AHA moments.

Time to get all psychoanalytical on your ICA,

With love & inspired hustle,
Lori “the ICA detective” Kennedy